News Flash

Roanoke News

Posted on: June 7, 2022

Protect the Blueway: Trash for T-Shirt Program

This Saturday, June 11, 2022, Roanoke Stormwater, Roanoke Parks and Recreation, and local river outfitter Roanoke Mountain Adventures (RMA) are launching a “Protect the Blueway: Trash for T-shirt” program to reduce the amount of trash in the Roanoke River and promote use and care of the Roanoke River Blueway.

Creating a clean water legacy requires a concerted effort between city staff and the city’s residents and businesses. Together, we will transform the Roanoke River and its 13 tributaries into community assets, focal points, and sources of pride for those that live, work, and play in the Upper Roanoke River watershed.

If you want to show off your love for the Roanoke River, pick up a bag of trash on your next river float or greenway walk and you’ll receive a free “Protect the Blueway” shirt from RMA! This unique t-shirt features a map of the City of Roanoke, the Roanoke River and its tributary streams, along with the slogans “Protect the Blueway” and “Love Where You Live”.

                                                                                                   How to Get a Protect the Blueway T-shirt:

Protect the Blueways

  1. Complete a Parks and Recreation Volunteer Waiver at RMA or online.
  2. Assemble your own cleanup supplies (trash bag, gloves, etc.). The trash bag can be any size (grocery bag or larger).
  3. Collect trash on your next river float or stroll on the greenway. (RMA offers water rentals. If you book a tube or kayak trip, just mention the “Trash for T-shirt” program to RMA staff and they will provide a trash bag to you!)
  4. Take a photo showing your trash bag with the river/greenway in the background. Clean-up must be conducted within city limits.
  5. Dispose of trash properly in a City of Roanoke trashcan along the greenway. Take a photo showing the location of the trash.
  6. Go to Roanoke Mountain Adventures to show your two photos to staff and get your free shirt!

*Limit 1 shirt per participant. Shirts are not available for purchase and can only be picked up from RMA staff after providing photo documentation of your cleanup.

Roanoke Mountain Adventures is an outdoor equipment and clothing shop located at 806 Wasena Ave SW, Suite 300, Roanoke, VA 24015. To learn more about RMA, please visit https://www.roanokemountainadventures.com/.

For questions about the program, please call (540) 853-5915.

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