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The City of Roanoke has named Lauren H. Waldron as its new Community Engagement Manager, effective Aug. 30. In this role, she will manage the function of the Office of Community Engagement, which includes citizen engagement, public communications, neighborhood services, social media management, website management, research, data tracking, special community projects, media relations, FOIA requests, and public outreach. Waldron was selected from a pool of more than 30 applicants for the position.
She is a graduate of George Mason University (B.S. in Communications and Government) and earned a Certificate in Digital Media and Marketing from Duke University. Waldron comes to the City from the Society for Marketing Professional Services in Washington D.C., where she served as the Director of Marketing since 2019. She has held similar positions with an AmLaw100 Firm in D.C. and the National Association of Social Workers. In addition to these positions, Waldron served on the D.C. Mayor's Commission for National and Community Service as an appointed Commissioner, and in roles with the U.S. Department of State and various Congressional offices. In 2021, Lauren was honored by the Alexandria Virginia Chamber of Commerce as one of their 40 under 40 Honorees.
“Lauren's combination of education, skills, and experience, combined with her passion for communications and personal demeanor, earned her the top spot,” said City Manager Bob Cowell. “We are delighted to have her lead our Community Engagement Team.”