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Economic Development


City Seeks Creative Connectors to Transform Community

Wanted: Thirty community leaders who share enthusiasm for the Roanoke community, are open to new ideas, and are willing to serve as “Creative Connectors” to help transform our city’s economic strength.

ROANOKE, VA – The City of Roanoke is issuing a call to the community to identify 30 local leaders who hold the key to turning Roanoke into one of the most desirable and sustainable communities in the country.

The 30 individuals selected must be willing to serve as “Creative Connectors” by volunteering their time and skills for four to five hours a week for the next 12 months as part of the Creative Communities Leadership Program (CCLP), which was launched by the Creative Class Group (CCG), a world renowned advisory services firm associated with leading academic Richard Florida.

The “Creative Connectors” will represent a diverse team of community leaders through their background, industry, age, race, orientation, and experience. The team’s task will involve working with the community to build a more authentic and prosperous region through the creation of sustainable projects. Furthermore, this group will encourage the entire community to support these projects, which will be aimed at fostering a creative base for Roanoke.

“The city is asking anyone who is willing to commit the time and skills to take on a leadership position, to put in a formal application,” says City Manager Darlene Burcham. “Even if people do not want to take on the leadership role, we would still
encourage them to attend meetings and learn about the program.”

The CCLP will be launched at a two-day seminar for the selected leaders on March 30 and 31, where the Creative Class Group will work with them to build an understanding of the creative economy, the community’s 4T’s (Talent, Technology, Tolerance, and Territory
Assets), identify strategic economic goals, and develop a framework of projects to engage the Roanoke community.

CCG Director of Communities and Research Steven Pedigo says, “We have led community engagement projects around the world, and we are thrilled with the enthusiasm of Roanoke and look forward to our research and seminar.”

Click here to apply!

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  November 21, 2009