West End Project Presentation by Emerging Leaders in Architecture (ELA) - Click here for details.
City of Roanoke West End Target Area Property Catalog November 2013
Greene Memorial United Methodist Church teamed with the City of Roanoke and other stakeholders to help revitalize the West End area of the City on projects, such as painting, minor home repairs, landscaping, and more. The event was held on Saturday May 18, 2013. A few pictures from the days events are shown below:
In September 2011, per the City's Housing and Urban Development (HUD) policy, the West End (portions of the Old Southwest, Hurt Park, Mountain View, and West End neighborhoods) was selected as the next area in which to target HUD funds and encourage private investment. Work in this target area started July 1, 2012 and is expected to continue for at least three years.
A stakeholders group was formed in the spring of 2012 to help guide the process and provide valuable information. The Stakeholders of the West End Target Area (SWETA) meets monthly and is comprised of neighborhood organization leaders, staff of housing agencies and non-profits, and City staff. SWETA's membership and focus will evolve with the project, e.g. the group hopes to get some businesses involved, and is currently working on marketing ideas.
The Roanoke Health Department moved out of its offices at 8th Street and Campbell Avenue, S.W. a few years ago and the building has been vacant since. An open-house planning session was held June 7, 2012 at the Kirk Family YMCA to gather input. The City of Roanoke is currently accepting proposals for the purchase and redevelopment of this property. Click here for more details.
Roanoke council OKs sale of former health department building Roanoke Times, Tuesday August 20, 2013
Ed Walker offers to restore Roanoke's old health department building Roanoke Times, Friday August 2, 2013
Currently, City staff are working on:
Freedom First Credit Union is open for Business on Patterson Avenue!
Freedom First Credit Union is combining HUD funds from the City with a federal grant from the Treasury to build a new credit union branch facility at 1210 Patterson Avenue. The property is owned by the West End Center for Youth and will be leased by Freedom First. Demolition of the old Villa Sorrento restaurant building on the site is complete, read the Roanoke Times coverage here:
West End Revitalization Project celebrated with groundbreaking ceremony - WSLS10, March 21, 2013
Hurt Park will get 'micro branch' bank - Roanoke Times Friday, July 22, 2011
Credit union to build on Villa Sorrento site - Roanoke Times, Saturday, January 12, 2013
Federal grant to help revitalize West End Center, neighborhood - Roanoke Times, Tuesday, August 7, 2012
Roanoke West End Center's growth expected to help neighborhood - WSLS10, January 15, 2013
- Housing Contracts Under Fiscal Years, 2012-13
Habitat for Humanity New Ownership Projects
1340 Campbell Ave
1405 Campbell Ave
1109 Chapman Ave
1113 Chapman Ave
2 homes on Chapman Ave; parcels 1112615, 1112616 and 1112617
813 Day Ave
825 Day Ave
428 Marshall Ave
806 Marshall Ave
1026 Patterson Ave
1305 Rorer Ave
Habitat for Humanity Rehabilitation of Existing Housing
1422 Chapman Ave
1527 Chapman Ave
1729 Chapman Ave
1317 Chapman Ave
1212 Cleveland Ave
1216 Cleveland Ave
Roanoke’s Energy Efficient Home Rehabilitation Program
543 Day Ave
817 Marshall Ave
1714 Patterson Ave
507 7th St (testing services only, no rehab)
826 13th Street
Rebuilding Together Roanoke Owner-occupied Rehab
1702 Chapman Ave
430 Marshall Ave
530 Marshall Ave
306 8th Street
513 Day Ave
535 Day Ave
1425 Patterson Ave
304 8th Street
1530 Chapman Ave
1328 Chapman Ave
1621 Patterson Ave
1627 Patterson Ave
1705 Patterson Ave
1406 Rorer Ave
531 Day Ave
1307 Chapman Ave
1422 Chapman Ave
1518 Chapman Ave
1525 Campbell Ave
617 12th Street
1333 Campbell Ave
1609 Chapman Ave
Two new gardens are almost underway in the target area, with a third in the early planning stages. The Roanoke Community Garden Association will be planting community gardens on Campbell Avenue near the Roanoke Area Ministries building, and on a vacant lot at the corner of 13th Street and Cleveland Avenue. Read the Roanoke Times coverage here:
- Devising specific revitalization strategies for the target area. A Neighborhood Revitalization Strategy Area (NRSA) plan for the West End is currently under review by HUD. If approved by HUD, it will allow for 49% of Community Development Block Grant (CDBG) funds to be used toward market rate housing activities. However, the NRSA primarily pertains to HUD funding and does not encompass all that SWETA and City staff hope to accomplish. Staff and SWETA are currently working on fine-tuning strategies and goals for the area. For more information contact Frederick Gusler at 853-1104.
Neighborhood Revitalization Strategy Area (NRSA) Plan May 15, 2012
The City of Roanoke receives about $2.5 million or more in new funds annually from the U.S. Department of Housing and Urban Development (HUD) in three grants: Community Development Block Grant (CDBG), HOME Investment Partnerships (HOME) and Emergency Shelter Grant (ESG). In 2001 Roanoke City Council adopted a policy that guides the use of this funding. The policy has been in use since, and was amended in 2004. The goals of the policy are to specifically address critical community needs, concentrate funding into neighborhoods to create a critical mass of improvements, ensure that community service agencies are maximizing their use of these funds, and provide an administrative framework for City staff to plan and budget each allocation efficiently.
Subsequent to the policy’s adoption in 2001, the Neighborhood Selection Task Force (NSTF) was formed for the purpose of recommending a group of neighborhoods that would be selected to receive funding per the new policy. In 2002, per the NSTF and City Manager’s recommendation, City Council passed a resolution to select six neighborhoods as future target areas for HUD funds. Since that time, revitalization efforts with HUD funds have been conducted in two of the neighborhoods, Gainsboro and Hurt Park. This was in addition to the pilot project, Southeast by Design, which was underway when the NSTF began meeting.
After nine years of operating under this policy, City staff determined it was prudent to review and evaluate its effectiveness, and make revisions as warranted. To undertake the policy’s evaluation, an interdepartmental team of eight employees met several times in the spring of 2010 to discuss issues and brainstorm for ideas of how the policy might be changed.
To date, the City has undertaken revitalization efforts in these neighborhoods:
Southeast by Design; the Bullitt-Jamison corridor from 6th to 13th Streets, SE
Gainsboro Project Gold
Hurt Park New Horizons
The team suggested several potential changes to the policy, agreed that while the neighborhood targeting approach was an improvement over the previous method the neighborhood selection process should be revisited, and suggested the formation of a citizen Task Force. The HUD Policy Task Force was formed to further the work of the staff team and determine what changes should be recommended to the City Manager and City Council.
The Task Force was comprised of the following members:
Task Force Process
Adoption of the revised HUD policy in 2010 was the result of the HUD Policy Task Force’s recommendations. Through an over two-month process that entailed 11 meetings and a neighborhood tour, the Task Force arrived at the following conclusions and recommendations:
Evaluation of the policy; there was general consensus that the policy has been implemented as intended, but some aspects needed to be revisited. The following concerns were noted:
Chair: Steve Rossi, S.C. Rossi, Inc.
Susan Koch, Greater Raleigh Court Civic League
Dan Merenda, Council of Community Services
Karen Michalski-Karney, Blue Ridge Independent Living Center
Angela Penn, Total Action Against Poverty (TAP) and the Planning Commission
Paula Prince, Jefferson College of Health Sciences
John Urquhart, Roanoke Redevelopment and Housing Authority
Brenda Walker, Virginia Employment Commission
Damon Williams, First Citizens Bank
Tori Williams, Roanoke Regional Chamber of Commerce
Recommendations for changes to the current policy:
- Homeownership has been difficult to achieve in target neighborhoods, and there has not been much of an increase. However, the Downpayment Assistance Program has fared well thus far.
- Rental housing needs to be improved in the City.
- More economic development is needed in low to moderate income neighborhoods, though achieving success in this area with HUD funds has been challenging.
- There are a number of human service programs in the city that provide vital services, yet the policy is difficult for them to comply with.
- The flexibility of the current policy needs to be maintained.
Recommendations for the next neighborhood(s) selection per the targeting approach of the policy.
- Adjusts the goals for allocating CDBG funds:
- Housing, from 57% to 50%
- Economic Development, from 22.5% to 25%
- Human Development, from 10% to 13%
- Neighborhood Development, from 10 to 11.5%
- Lowers the goal for targeted use of CDBG funds from 70% to 51% due to program extensions based on performance and prior CDBG commitments
- Eliminates the “3 years-and-out” rule to include conditional performance requirements
- Provides additional flexibility in allocating funds to uses that are limited to HUD
- Calls for identifying additional indicators to better measure success
- A target area defined roughly from the Elm, Day, Marshall Avenues, SW corridor, westward toward the 13th Street, SW corridor, Chapman and Patterson Avenues, and north no further than Rorer Avenue. This target area would span across the neighborhoods of Mountain View, West End, and Old Southwest.
- A target area defined roughly by the Orange and Melrose Avenue corridor roughly from Washington Park and 5th Street to 24th Street, NW. This target area would span across the neighborhoods of Loudon-Melrose, Melrose-Rugby and Washington Park.
The Task Force selected these areas after an extensive rating and discussion process. A ranking system was used to narrow down the top neighborhoods for potential targeting. The Task Force directed staff to collect additional data to evaluate the neighborhoods. The ranking system employed 21 variables and was structured into two equally weighted parts:
- A target area defined roughly by the Morningside neighborhood.
1) Needs: the factors that make or contribute to a neighborhood’s low to moderate income status; e.g. poverty, education, crime and code enforcement citations. Neighborhoods were ranked from 1 to 30 on these variables with ‘1’ ranking the highest, i.e. being considered the neediest. The total needs score thus recognized the lowest numeric values as being the neighborhood’s with the greatest need.
During the evaluation and ranking process, the Task Force agreed to focus on corridors or areas of concern and opportunity, rather than recommending entire neighborhoods individually. This led to identifying areas that overlap neighborhood boundaries. The areas that were chosen comprise portions of seven different neighborhoods.
The Task Force agreed that staff should undertake further evaluation and planning for each of these three target areas before presenting any funding recommendations. A planning process is currently underway, which will result in a recommendation to City Council by Fall 2011.
Staff Team Target Area Selection Process
In October 2010 City Council adopted an updated HUD policy. A selection process was then underway by the City to evaluate and recommend selection of the next target revitalization area(s) to focus a substantial portion of the City's Housing and Urban Development (HUD) funds. Staff evaluated three potential target areas per the policy as shown on the map below:
Download a map of the target areas.
A public meeting was held Thursday July 14, 2011 at the Noel C. Taylor Municipal Building that provided an update on the City’s HUD Funds Policy including the target area selection process. A decision for the next target area was presented to City Council on September 6, 2011. After considering what potential projects and improvements could be made in each area, the West End area was chosen due to its:
2) Opportunities: the objective of this category was to identify where synergies and opportunities might exist that will produce the greatest return on investment. All relevant city documents were reviewed to determine where potential projects and other opportunities existed. Existing public facilities and other activity in neighborhoods were also included. The total opportunities score thus recognized the lowest numeric values as being the neighborhood’s with the greatest potential opportunities.
Click the links below to view target area maps:
Target Area Boundary Map (pdf)
Neighborhood Boundary Map (pdf)
Existing Land Use Map (pdf)
Zoning Map (pdf)
Overlay Districts (pdf)
Boarded Structures Map (pdf)
Programs and Incentives
A number of publicly funded programs and incentives are available in the West End Target Area for property owners, potential homeowners and investors. Combining one or more of these programs and incentives offers a great opportunity for long-term investment and improvement in the area.
- Synergy and partnerships
- Private sector market activity
- Adjacency; it lies between recent revitalization in Old Southwest/western edges of Downtown, Hurt Park, and Vic Thomas Park & the Roanoke River Greenway
The links below provide information on the various forms of funding assistance that can be taken advantage of in the West End Target Area:
For more information contact Frederick Gusler at (540) 853-1104 or firstname.lastname@example.org.