Roanoke, "The Star City," appreciating its past and planning for a shining future, will be a community of excellence, providing an outstanding quality of life through educational, economic and cultural opportunities for all people who live, work and visit here.

Effective Government
Roanoke City government will be a leading force in shaping and achieving the future of our community. We will be participatory, responsive, and efficient, valuing diverse community involvement, public/private partnerships, and regional cooperation. Citizens will be involved in the establishment of community priorities. Our facilitative government will bring together all available resources to meet the challenges of the 21st century.

Economy
Roanoke, with its vibrant downtown, will be a dynamic, diversified regional center of commerce and tourism, competing effectively in the global economy. To enhance economic opportunities, we will promote regional cooperation, nurture growth in existing business, and recruit attractive new business and industry. Roanoke will be a destination for people seeking a unique combination of scenic, cultural, and recreational attractions.

Education
Roanoke will be a "learning" community, providing the necessary educational resources and opportunities for all persons to develop to their maximum potentials. Through community involvement and the latest technology, we will provide quality public education. We will strengthen our cooperation with area colleges and universities and expand continuing education to promote an environment of life-long learning.

Quality of Life
Roanoke will be a community where every person and every family is important and respected. We will be a community of stable, safe, healthy, caring, and friendly neighborhoods. We will protect our natural environment and promote cultural, social, economic, and recreational opportunities that encourage present and future generations to choose Roanoke as their home.