About The Campaign

Mission Statement
The City of Roanoke will be the cleanest and greenest city in Virginia through its government, residents, businesses, schools, and civic organizations taking an active role and responsibility for improving and preserving the visual appeal and natural beauty of the community.

Proclamation
Whereas, the City of Roanoke is recognized as an exceptionally unique, beautiful and healthy community in which to live, work, and play;

Whereas, it is has been recognized for its healthy economy, vibrant greater downtown, strong neighborhoods and diverse arts and cultural activities available to its residents and visitors;

Whereas, the City of Roanoke now desires to improve its community by creating a more visually appealing environment, thus enhancing the quality of life in our community.

Whereas, the City of Roanoke is ready to take significant measures to keep Roanoke clean and healthy while conveying to its residents, leaders, businesses, and civic organizations that we all have a vested interest in protecting and preserving the beauty and cleanliness of the Star City;

Whereas, the City of Roanoke will officially launch a campaign to clean and beautify our community and to educate and foster awareness of litter prevention, waste reduction and recycling by informing residents of the city what they can do every day to reduce their waste, protect and beautify the environment and better our community.

Whereas, the City of Roanoke will partner with local businesses, schools, civic organizations, neighborhoods and residents to support Roanoke’s beautification and improvement project by empowering individuals to take greater responsibility and by mobilizing these individuals to take action.

Whereas, the initiative will be aimed at providing sustainable solutions for improving the visual and physical aspects of our community’s environment while encouraging residents to clean, maintain and beautify our environment;

Whereas, the City of Roanoke’s neighborhoods, parks, streets, greenways rivers, and other natural resources should be beautified, protected and preserved, and this goal of beautification and environmental sustainability is the legacy we wish to leave for those who follow us;

Now, therefore, I, Gwendolyn W. Mason, Council Member, on behalf of C. Nelson Harris, Mayor of the City of Roanoke, do hereby proclaim on this date, September 17, 2007 the launch of the City of Roanoke’s clean and beautification initiative and urge the caring residents of our community to do their part in creating a clean, litter-free, healthy and environmentally conscious community while preserving the natural beauty and visual amenities of our city.