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featured greenie Measurable Goals

Measurable Goals

Litter Awareness and Prevention

        • Increase the number of litter containers in heavily pedestrian areas from 0 to 25 and increase the number of litter containers in the Central Business District by 20.
        • Increase clean-up activities of community organizations by 100% (from five to 10 per year). To measure this goal, Solid Waste will work with organizations to provide trucks for the clean-up activity and on the next day, staff will take the trash to the transfer station and obtain and record the weight tickets for the event.
  • Increase the participation of neighborhood organizations in annual clean-up activities from one to four. The Hurt Park Neighborhood Alliance clean-up activity is scheduled April 5 and Oct. 4.  A Downtown Roanoke clean-up is scheduled tentatively for April, and the Norwich neighborhood organization is in the planning phase of a clean-up.
  • Increase the participation of the Adopt-A-Street program by five groups during FY 2008-09.
     Beautification and Community Improvement
    • Increase the voluntary compliance rate for weed and trash infractions from 67.70% for FY 2006-07 to 70% for FY 2007-08.
    • Increase citizen involvement in the Commemorative Tree Program by sponsorship of 20 trees during fiscal year 2008-09.
    • During fiscal year 2008-09, increase involvement of the neighborhood organizations in enhancing the quality of life in the neighborhoods by creating a “rating category” in the Neighborhood Development grant program which rewards neighborhood organizations for their involvement in the Clean and Green campaign.  The 'weight' associated with this score will be up to 10 points out of 100.
    • Reduce traffic signs and posts by 100 through removal and/or relocation to utility poles.
    Recycling & Waste Reduction
    • Increase recycling in all city schools from three tons in September 2007 to 28 tons by March 2009. This would equal a savings to the schools of an additional $13,200.
    • Increase city wide recycling collected by Solid Waste Management by 11 percent by January 2009 (225 tons per month to 250 tons per month).  Increase the number of months that the city qualifies for revenue from Cycle Systems based on the recycled tonnage from six to ten months per year.
    Public Awareness & Education 
    • The Roanoke Public Library will dedicate April 2008 as “Clean and Green Awareness Month” at the public library branches with the following measurable goals:
      • At least 150 participants (an average of 25 participants per program) will attend during April 2008. This should be tracked by a sign-in sheet for all programs.
      • Completion of at least four in-house programs and two public outreach programs.
      • The April edition of The Spot will be dedicated to environmental issues.
      • The completion of a bibliography link on the Clean and Green Web site by April 2008.
    • Solid Waste and the Roanoke Neighborhood Advocates will conduct at least one neighborhood recycling competition quarterly.  Effectiveness of competition could be measured by the number/increase in recycle bin requests.
    • By March 2009, city staff will have attended at least one meeting with each of the 32 active neighborhood organizations to make presentations explaining the harm incurred to the environment as a result of litter and discarded cigarette butts on the ground.
    • Staff will incorporate two presentations a year into the Leadership College program about the Clean & Green Campaign and what the city is doing to become 'environmentally friendly' or 'green'.
    • Solid Waste staff in conjunction with Clean Valley Council staff will make at least one presentation per month to an elementary school regarding the importance of taking care of the environment and recycling.
    The Office of Communications will:
    • Complete the Clean and Green video for city schools by April 2008.
    • Beginning with the Spring/Summer issue of Roanoke Citizen, promote the Clean and Green Campaign through articles about the campaign and related activities and initiatives. The Spring/Summer issue will be devoted entirely to the environment; future issues will include articles about different aspects of the campaign.
    • By March 2008, follow through on offers made by WDBJ to partner in the campaign by providing information for their Web site including campaign activities and events, and by providing advertisement materials for them to use on their site and on their billboard.
    • Beginning with the March/April 2008 issue of City Corner, include regular articles in the city's internal newsletter to encourage employees to engage in the campaign.
    • Send out at least four news releases in 2008 (one per quarter) encouraging participation in the campaign by reporting activities and upcoming events related to Clean and Green.